Keep Bermuda Beautiful (KBB) is one of Bermuda’s oldest environmental charities. It was established in 1964 from a subcommittee of the Garden Club by Phyllis West Harron, Janette Zuill, Dorothea King and Lady Gascoigne. With the advent of fast-food containers and disposable plastic products, a new “throw-away” society was born and KBB fought against the proliferation of litter to preserve Bermuda’s natural beauty.
To this day KBB continues to serve as a leader in community improvement and collaboration, working to enhance our neighbourhoods and quality of life. KBB programmes embrace the environment, youth, education and volunteer service. Our goal is to engage and educate about responsible trash disposal and bring our anti-litter message to students, neighbourhood associations and community groups.
KBB addresses multiple needs across the Island to:
- Reduce illegal dumping and littering in our neighbourhoods, beaches, parks, public docks, bus stops and Railway Trails and the ugly blight it creates
- Strengthen families, neighbourhoods and communities who make a commitment to engage in community improvement, service and volunteering
- Reduce the risk of crime which is statistically higher in “neglected” areas, as per the Broken Window Theory
- Reduce public health risks (rats, vermin, disease)
- Reduce harm to wild life, marine life and impact on our fragile environment
- Educate the community on how to maintain a litter-free environment
“We do not inherit the Earth from our ancestors; we borrow it from our children.” – Native American proverb